分性价比 规律可信
| 性价比 | 上架-本 | 上架-同 | 上架环比 | 净意-本 | 净意-同 | 净意环比 | 转率-本 | 转率-同 | 转率环比 |
|---|
| S++ | 2,767 | 3,047 | -9.2% | 180 | 217 | -17.1% | 6.51% | 7.12% | -0.62pp |
| S+ | 5,091 | 11,932 | -57.3% | 281 | 457 | -38.5% | 5.52% | 3.83% | +1.69pp |
| S | 10,211 | 7,697 | +32.7% | 438 | 338 | +29.6% | 4.29% | 4.39% | -0.10pp |
| A | 11,460 | 7,907 | +44.9% | 366 | 223 | +64.1% | 3.19% | 2.82% | +0.37pp |
| B | 14,554 | 9,450 | +54.0% | 248 | 138 | +79.7% | 1.70% | 1.46% | +0.24pp |
| 2S | 7,858 | 14,979 | -47.5% | 461 | 674 | -31.6% | 5.87% | 4.50% | +1.37pp |
| 非2S | 36,225 | 25,054 | +44.6% | 1,052 | 699 | +50.5% | 2.90% | 2.79% | +0.11pp |
| 合计 | 44,083 | 40,033 | +10.1% | 1,513 | 1,373 | +10.2% | 3.43% | 3.43% | 0.00pp |
⚠️ 性价比档位规则在 10/11 重定义（S+ 上架单日 840→402 腰斩、S/A/B 档膨胀），各档上架量/净意向金量跨期绝对值不可直接对比；但「转率随性价比单调：S++>S+>S>A>B」两期都成立，结构可信。
分大区 可靠可比
| 大区 | 分组 | 上架-本 | 上架-同 | 上架环比 | 净意-本 | 净意-同 | 净意环比 | 转率-本 | 转率-同 | 转率环比 |
|---|
| 整体 | 小计 | 44,083 | 40,033 | +10.1% | 1,513 | 1,373 | +10.2% | 3.43% | 3.43% | 0.00pp |
| 2S | 7,858 | 14,979 | -47.5% | 461 | 674 | -31.6% | 5.87% | 4.50% | +1.37pp |
| 非2S | 36,225 | 25,054 | +44.6% | 1,052 | 699 | +50.5% | 2.90% | 2.79% | +0.11pp |
| 中小商家北区 | 小计 | 10,529 | 8,443 | +24.7% | 431 | 349 | +23.5% | 4.09% | 4.13% | -0.04pp |
| 2S | 1,920 | 3,102 | -38.1% | 136 | 166 | -18.1% | 7.08% | 5.35% | +1.73pp |
| 非2S | 8,609 | 5,341 | +61.2% | 295 | 183 | +61.2% | 3.43% | 3.43% | 0.00pp |
| 中小商家南区 | 小计 | 9,562 | 9,197 | +4.0% | 376 | 342 | +9.9% | 3.93% | 3.72% | +0.21pp |
| 2S | 1,618 | 3,908 | -58.6% | 104 | 160 | -35.0% | 6.43% | 4.09% | +2.33pp |
| 非2S | 7,944 | 5,289 | +50.2% | 272 | 182 | +49.5% | 3.42% | 3.44% | -0.02pp |
| 中小商家一区 | 小计 | 2,739 | 3,231 | -15.2% | 79 | 115 | -31.3% | 2.88% | 3.56% | -0.68pp |
| 2S | 374 | 1,159 | -67.7% | 24 | 60 | -60.0% | 6.42% | 5.18% | +1.24pp |
| 非2S | 2,365 | 2,072 | +14.1% | 55 | 55 | 0.0% | 2.33% | 2.65% | -0.33pp |
| 中小商家二区 | 小计 | 3,296 | 2,867 | +15.0% | 125 | 107 | +16.8% | 3.79% | 3.73% | +0.06pp |
| 2S | 542 | 892 | -39.2% | 32 | 48 | -33.3% | 5.90% | 5.38% | +0.52pp |
| 非2S | 2,754 | 1,975 | +39.4% | 93 | 59 | +57.6% | 3.38% | 2.99% | +0.39pp |
| 中小商家三区 | 小计 | 2,317 | 2,027 | +14.3% | 102 | 96 | +6.2% | 4.40% | 4.74% | -0.33pp |
| 2S | 422 | 777 | -45.7% | 32 | 53 | -39.6% | 7.58% | 6.82% | +0.76pp |
| 非2S | 1,895 | 1,250 | +51.6% | 70 | 43 | +62.8% | 3.69% | 3.44% | +0.25pp |
| 中小商家四区 | 小计 | 4,350 | 3,960 | +9.8% | 156 | 141 | +10.6% | 3.59% | 3.56% | 0.03pp |
| 2S | 811 | 1,407 | -42.4% | 53 | 73 | -27.4% | 6.54% | 5.19% | +1.35pp |
| 非2S | 3,539 | 2,553 | +38.6% | 103 | 68 | +51.5% | 2.91% | 2.66% | +0.25pp |
| 中小商家五区 | 小计 | 3,160 | 3,026 | +4.4% | 70 | 79 | -11.4% | 2.22% | 2.61% | -0.40pp |
| 2S | 608 | 1,027 | -40.8% | 28 | 43 | -34.9% | 4.61% | 4.19% | +0.42pp |
| 非2S | 2,552 | 1,999 | +27.7% | 42 | 36 | +16.7% | 1.65% | 1.80% | -0.16pp |
| 中小商家六区 | 小计 | 3,417 | 3,149 | +8.5% | 73 | 54 | +35.2% | 2.14% | 1.71% | +0.42pp |
| 2S | 532 | 854 | -37.7% | 19 | 26 | -26.9% | 3.57% | 3.04% | +0.53pp |
| 非2S | 2,885 | 2,295 | +25.7% | 54 | 28 | +92.9% | 1.87% | 1.22% | +0.65pp |
| 中小商家七区 | 小计 | 4,713 | 4,133 | +14.0% | 101 | 90 | +12.2% | 2.14% | 2.18% | -0.03pp |
| 2S | 1,031 | 1,853 | -44.4% | 33 | 45 | -26.7% | 3.20% | 2.43% | +0.77pp |
| 非2S | 3,682 | 2,280 | +61.5% | 68 | 45 | +51.1% | 1.85% | 1.97% | -0.13pp |
| 合计 | | 44,083 | 40,033 | +10.1% | 1,513 | 1,373 | +10.2% | 3.43% | 3.43% | 0.00pp |
2S = S++ + S+（上架当天性价比档），非2S = S + A + B。顶部「整体」行 = 全部大区汇总；每个大区下拆「小计 / 2S / 非2S」三行。
业务线对比：中小商 vs C2C 整体可比
| 业务线 | 上架-本 | 上架-同 | 上架环比 | 净意-本 | 净意-同 | 净意环比 | 转率-本 | 转率-同 | 转率环比 |
|---|
| 中小商 | 44,083 | 40,033 | +10.1% | 1,513 | 1,373 | +10.2% | 3.43% | 3.43% | 0.00pp |
| C2C | 30,440 | 31,718 | -4.0% | 826 | 888 | -7.0% | 2.71% | 2.80% | -0.09pp |
| 中小商·新能源 | 15,753 | 14,906 | +5.7% | 580 | 569 | +1.9% | 3.68% | 3.82% | -0.14pp |
| C2C·新能源 | 4,429 | 4,768 | -7.1% | 135 | 122 | +10.7% | 3.05% | 2.56% | +0.49pp |
| 中小商·燃油 | 28,330 | 25,127 | +12.7% | 933 | 804 | +16.0% | 3.29% | 3.20% | +0.09pp |
| C2C·燃油 | 26,011 | 26,950 | -3.5% | 691 | 766 | -9.8% | 2.66% | 2.84% | -0.19pp |
| 中小商·5W- | 15,848 | 14,883 | +6.5% | 634 | 524 | +21.0% | 4.00% | 3.52% | +0.48pp |
| C2C·5W- | 13,504 | 13,960 | -3.3% | 476 | 531 | -10.4% | 3.52% | 3.80% | -0.28pp |
| 中小商·5-10W | 14,551 | 12,785 | +13.8% | 457 | 454 | +0.7% | 3.14% | 3.55% | -0.41pp |
| C2C·5-10W | 9,222 | 9,306 | -0.9% | 247 | 239 | +3.3% | 2.68% | 2.57% | +0.11pp |
| 中小商·10-15W | 6,441 | 5,791 | +11.2% | 219 | 227 | -3.5% | 3.40% | 3.92% | -0.52pp |
| C2C·10-15W | 3,855 | 4,012 | -3.9% | 64 | 67 | -4.5% | 1.66% | 1.67% | -0.01pp |
| 中小商·15W+ | 7,243 | 6,574 | +10.2% | 203 | 168 | +20.8% | 2.80% | 2.56% | +0.25pp |
| C2C·15W+ | 3,859 | 4,440 | -13.1% | 39 | 51 | -23.5% | 1.01% | 1.15% | -0.14pp |
C2C = clue_type='bc同售'（个人对个人）。C2C 不挂大区（无组织架构）、无性价比档（shelf_level_desc 全为「其他」），故对比维度用「能源 / 价格段」两个双方都有的维度；口径与中小商一致（锁 create_time 圈 cohort、净意向金按车去重、观察快照对称）。
分大区 × 分性价比 跨期绝对值不可比
| 大区 | 性价比 | 上架-本 | 上架-同 | 上架环比 | 净意-本 | 净意-同 | 净意环比 | 转率-本 | 转率-同 | 转率环比 |
|---|
⚠️ 本表以大区为行轴、组内展开性价比档，列结构与上方「分大区」表完全一致（含环比）。筛选器支持多选、可叠加（如「S++ × 新能源 × 5-10W」）。因档位规则 10/11 重定义，各档绝对值跨期不可比，请以转率结构为主。
口径说明
① 范围 = 中小商（store_live_scm.region_name 以「中小商家」开头），剔除经销商/加盟商/C2C/自营/新车。
② 截面漏斗：分子分母 = 同一批「窗口内上架」的车（锁上架时间 create_time，clue_id 去重），不混存量车。
③ 上架量 = cohort 内上架车数；净意向金 = 这批车产生的净意向金（按车去重），判定 = 意向金支付非空 且（未取消 或 已交车）。
④ 观察窗口对称：9月 cohort 观察到 9/25、10月 cohort 观察到 10/25。
⑤ 能源 = fuel_type 12/13/20 记新能源（12增程/13插混/20纯电），其余记燃油；价格段 = shelf_price（兜底 price），切 5W-/5-10W/10-15W/15W+。
⑥ 转率 = 净意向金 ÷ 上架量（同一批车的成交率）；涨=红、跌=绿。
⑦ 分大区表：顶部「整体」= 全部大区汇总；每个大区下拆「小计 / 2S(S+++S+) / 非2S(S+A+B)」三行。
⑧ 业务线对比：中小商 = 二手车且 region_name 以「中小商家」开头；C2C = clue_type「bc同售」，不挂大区、无性价比档，只按能源/价格段对齐对比。